About Sports Media

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About Sports Media 2017-03-05T17:52:26+00:00
  • Dallas Cowboys Orlando Scandrick on the set of Inside the Huddle
  • Cowboys Fan Fests and personal appearances
  • Arlington Highlands 5k Run by Sports Media, Inc.
  • Jay Ratliff personal appearance by Sports Media, Inc.

Welcome To Sports Media, Inc.

A multi-faceted sports marketing, promotional, and media company, Sports Media, Inc. utilizes a completely integrated approach in developing client programs.  We strive to provide our clients with professional service that is unmatched in the sports marketing industry.

For over 25 years, SMI has created unique opportunities for many of the World’s most recognizable companies and athletes. SMI’s expertise in the sports and entertainment industry provides our clients with marketing strategies to realize their goals and objectives.

Founded in 1991 by Ray Salinas, Sports Media, Inc.’s first sports entertainment show, Cowboys Live, was hosted by Dallas Cowboys Running Back Emmitt Smith. For the next 25 years Sports Media, Inc. has produced sports entertainment radio and television shows with athletes in professional Football, Basketball, Baseball and Hockey.

In 2006, in preparation to take the shows to a national level, the show that was created in 1991, CowboysLive, was renamed “Inside the Huddle” to move away from the Dallas centric show name and allow for all shows to be under one branding in all of the NFL markets where Sports Media, Inc. produces shows.

Over the years Sports Media, Inc. has grown into a multi-faced sports marketing, promotional and media company that utilizes a completely integrated approach in the development of client programs. We strive to provide our clients with professional service that is unmatched in the sports marketing industry.

Who Is Sports Media

Sports Media follows a very individualized approach for our clients. We take pride in our ability to successfully build the personal brand of each of our clients while allowing them to focus on their core career. This is accomplished by creating and developing enjoyable opportunities that are designed to suit their individual lifestyles.

Led by CEO/Founder Ray Salinas, SMI draws on vast experience to evaluate, plan and implement strategies that ensure client satisfaction. Our success is rooted in the ability to build strong and lasting relationships through….INNOVATION – CHARACTER – HARD WORK.
In efforts to control the quality and end product of SMI productions all aspects of show creation is handled “In house” by SMI’s team of production professionals. We also work diligently with our clients to produce content for their projects. Whether it be Audio/Video production, Website design, Graphic Design for print collateral, Marketing, Athlete Endorsements or Consulting Sports Media, Inc. has the professionals in place to handle it all.

SMI follows a very individualized approach for our clients. We take pride in our ability to successfully build the personal brand of each of our clients while allowing them to focus on their core career. This is accomplished by creating and developing enjoyable opportunities that are designed to suit their individual lifestyles.

Our Services

Marketing 100
Global Cunsultancy 100
Athlete Appearances 100
Website Development 100
Audio/Video Production 100