Welcome To Sports Media, Inc

A multi-faceted sports marketing, promotional, and media company, Sports Media, Inc. utilizes a completely integrated approach in developing client programs. We strive to provide our clients with professional service that is unmatched in the sports marketing industry.

For over 25 years, SMI has created unique opportunities for many of the world's most recognizable companies and athletes. SMI's expertise in the sports and entertainment industry provides our clients with marketing strategies to realize their goals and objectives.

Founded in 1991 by Ray Salinas, Sports Media, Inc's first sports entertainment show, Cowboys Live, was hosted by Dallas Cowboys Running Back Emmitt Smith. For the next 29 years, Sports Media Inc. has produced sports entertainment radio and television shows with athletes in professional football, basketball, baseball, and hockey.

In 2006, in preparation to take the show to a national level, Cowboys Live was renamed "Inside the Huddle" to move away from the Dallas centric show name and allow for all shows to be under one branding in all of the NFL markets where Sports Media, Inc. produces shows.

Who Is Sports Media

Our Approach
Our Approach

Our Founder
Our Founder

Individual Approach
Individual Approach

Our Approach
Our Approach

The SMI Team

Ray Salinas

Owner | Founder

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Chris Vandeventer



Javier D. Martinez

Executive Producer


Michael Thomas

Director | Producer


Debby Santens

Sales | Marketing


Mollie Mayfield

Content Creator | Digital Reporter