Founded in 1991 by Ray Salinas, Sports Media, Inc.’s first sports entertainment show, Cowboys Live, was hosted by Dallas Cowboys Running Back Emmitt Smith. For the next 25 years Sports Media, Inc. has produced sports entertainment radio and television shows with athletes in professional Football, Basketball, Baseball and Hockey.
In 2006, in preparation to take the shows to a national level, the show that was created in 1991, CowboysLive, was renamed “Inside the Huddle” to move away from the Dallas centric show name and allow for all shows to be under one branding in all of the NFL markets where Sports Media, Inc. produces shows.
Over the years Sports Media, Inc. has grown into a multi-faced sports marketing, promotional and media company that utilizes a completely integrated approach in the development of client programs. We strive to provide our clients with professional service that is unmatched in the sports marketing industry.